For Georgina Solomon, creativity is not confined to a single discipline but expressed through an ever-evolving interplay of space, image and identity. As the visionary behind Prim Haus, her work moves fluidly between creative direction, styling, photography and entrepreneurship, each facet grounded in instinct and a deeply personal sense of curation. Shaped by reinvention and guided by intuition, Georgina has built a world that feels both immersive and intentional, where aesthetic becomes experience, and confidence is cultivated through authenticity and self-trust.
What first inspired you to build Prim Haus, and what gave you the belief to take that first step?
Prim Haus was never something I planned, it unfolded from instinct. Growing up around my mum renovating homes, that sense of curation has always been in my bones.
In Sydney, I became drawn to Art Deco glass brick homes and found a space that felt like a living moodboard. While developing “Prim Mist,” my home became the backdrop, and as I invited creatives in, it evolved into the House of Prim Mist, where PRIM HAUS began. The response was magnetic. It became more than a home, it became a creative world.
That’s when I saw a gap for something elevated and experiential. The belief came from witnessing that impact in real time. I could feel it working, and built from there.
In the early stages, did you experience moments of doubt? How did you steady yourself and keep moving forward?
Absolutely. I had just moved to a new city and was creating something that didn’t exist yet. With limited resources, I relied on instinct, building the space piece by piece, anchored by key elements like a circular bed and glass table. It became less about filling a home and more about curating it. I questioned whether others would see it, but the response steadied me. Creatives shared imagery, and brands began reaching out. That showed me it was resonating. I trusted the feeling and kept going.
Can you share a period that truly tested your resilience, and how it shaped you — not just as a founder, but as a woman?
Resilience has been a pattern. Each chapter required closing one space before stepping into the next.
Those pauses once felt like lost momentum, but became moments of recalibration. The biggest shift came after moving on from multiple spaces at once, forcing me to reassess everything.
After five months, I found the current Prim Haus. It felt instantly aligned, more elevated while still holding my design language. It allowed me to refine and evolve, led by instinct. Now, I see those pauses as part of the rhythm shaping both the business and myself.
How has your confidence evolved alongside the growth of Prim Haus?
My confidence has always come from trusting my instinct. At the beginning, it was quieter. Over time, as Prim Haus resonated, it became something I could rely on with certainty.
I’ve never followed trends, it’s about sensing what’s coming. Now, I trust my perspective without needing validation. That’s given me a calm, quiet confidence to keep evolving.
In what ways has building Prim Haus influenced how you present yourself to the world?
Prim Haus is an extension of self. For many, their first interaction with me is through the spaces, the imagery, the feeling. It becomes a translation of my perspective.
It’s made me more intentional. Everything carries an imprint, and the details matter. There’s alignment in how I move, create, and present. It’s an extension of who I am.
How do you approach getting dressed now, compared to when you first began your career?
It’s become more considered. Early on there was more exploration, now it's refined. I've built a capsule of timeless pieces, layered with vintage and aligned designers. Getting dressed is now about defining, not searching. When it matters most I lean into structured silhouettes that create clarity — pieces with presence, but also comfort, so I feel grounded and present. It's not about one item, it's about how it makes me feel and how I show up.
What do you hope women feel, emotionally and mentally, when they walk into Prim Haus?
A sense of arrival. Everything is designed to bring you into the present, from light to texture.
It becomes about inspiration and empowerment, like the energy of New York. I want women to leave feeling grounded, confident, and inspired. A space that feels expressive and unapologetically feminine.
Can you share a memory of wearing MANNING CARTELL when it supported you in stepping into a moment with confidence?
I wore a Manning Cartell suit set to an event, styled slightly oversized for ease. The fabric felt luxurious, the pastel pink soft, balanced by structure.
The response was immediate, but more importantly, I felt the shift in energy. When you feel good, it carries. That’s where confidence sits.
